By waddling like penguins, we signal that we are a part of the colony, just like any other cool handshake. 

Do the waddle

Heightening the reading experience by doing the only logical thing - Waddle

Client

D&AD New Blood - Penguin Publishing

Year

2020

Gen Zs are communaholics, in fact, almost everyone is. Animals, penguins and humans alike, are social creatures.

We like to stick to each other, and in a hyper-connected society today, we want more than that. We want to be a part of something bigger.

A Colony (not a book club)

Credit

Måns murmark (Art Direction)