Using the most common medium on the road, signs, we communicate with the drivers in a language they all understand. At the same time, cementing the connection between Spotify and Driving

Traffic Jamming

Make Americans choose Spotify before radio when doing their daily commute.


Jacob Kouthoofd (Design)
Young Ones - Spotify




Traffic Jamming endorses a better, and safer, co-driving experience while on the road. By connecting drivers through their music, we create an open environment where we get to know the other drivers, which in turn helps us create a safer and more attentive drive.